PR and Influencer Strategy for
the AI Era
Storytelling is more important than ever
With disruptors like generative AI transforming the way we live and work, brand marketing is in a state of flux. When "perfect" brand copy and content can be generated in seconds, perceived perfection becomes a red flag.
Who is telling your story?
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That's where I come in...
A trusted advisor who is fully immersed in the cultural landscape.
An experienced storyteller with a track record of success.
A media savant who understands nuances of generative AI.Â
An influencer strategist that keeps it real and relevant.
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Let's get your story told by the voices that matter most.
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Third party advocacy is essentialÂ
The most successful brands know their story and let others tell it. Consumers respond best to a creative, consistent approach across different channels where they are already absorbing information.
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My Story Arc
I'm Raquel Tanz, and I have 15+ years of experience managing PR, communications and influencer strategy for your favorite consumer brands and commodities.
 I have worked at agencies of all sizes—from the world's largest media holding company to boutique shops located in New York, Chicago, Toronto, Raleigh and Los Angeles. I've built successful omnichannel campaigns from scratch for consumer brands in food, tech, music, home and design, outdoors, fashion and lifestyle.
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I currently reside in Los Angeles, California.
PR Visibility
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Press positioning and messaging
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Executive media training
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Media list development
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Pitch creation and outreach
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Thought‑leadershipÂ
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Press visibility designed to improve search engine and LLM citations
Influencer Strategy, Sourcing & Negotiation
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Identification of authentic, aligned influencers
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Audience vetting and quality analysis
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Contract negotiation and partnership structuring
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Campaign oversight and performance evaluation
Brand Narrative Development
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Messaging frameworks
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Founder/brand story development
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Brand voice and tone guidelines
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Story architecture for PR, influencer, and AI visibility
Audience Visibility Audits
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Analysis of brand presence across press, search, and generative AI tools
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Identification of visibility gaps
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90‑day roadmap for improved discoverability
Why a PR + Influencer Strategy Wins
Consumers are using AI one minute then scrolling their feeds the next.
Let's get your story told on the channels that matter most.
 Authentic Stories Build
TrustÂ
AI + Influencers Impact PurchasesÂ
Generative AI Relies on Earned Media...
While Influencers Engage Audiences
60% of consumers say their purchase decisions depend on how brands manage public communication, and 73%  say trust increases when a brand authentically reflects today’s culture
86% of consumers make at least one influencer-inspired purchase per year, and 70% are using AI to help them shop online
95% of AI-generated citations (including those in Google AI Overviews) originate from non-paid, PR-driven content
69% of marketers report that influencer-generated content (IGC) performs better than brand-directed alternatives